Tuesday, September 25, 2018

0 Avon Books and Libro.fm Present: Kiss Club

Romance is my favorite genre to listen to as an audiobook! I'm so excited to let you about Kiss Club. With audiobooks as low as $1.99, I know I'll be adding a lot of books to my TBR pile!




Avon Books and Libro.fm Present: Kiss Club

A Romance Digital Audio Program That Will Make Readers Absolutely Swoon!

When it comes to changing reading habits, the publishing industry is “all ears” – and the past few years have seen a marked shift in digital consumption, as an increasing number of consumers are “reading” on the go with digital audio. Tobly McSmith, Senior Director of Digital Accounts at HarperCollins Publishers, reports that consumer enthusiasm for audiobooks is on the rise, and says, “The Romance category will be key in the success of digital audio in the coming year.”

To engage this new audience of romance audio listeners, Avon Books and Harper Audio, imprints of HarperCollins Publishers, are partnering with Libro.fm to roll out a monthly digital audiobook program called “Kiss Club”. On the first Tuesday of each month, “Kiss Club” will offer a new selection of ten romance audiobooks for a discounted price of $1.99 to $3.99 each. Effective immediately, listeners can show the Kiss Club audiobook collection at https://libro.fm/kissclub -- no strings, membership fees, or bookmarks attached!

As independent booksellers across America are welcoming romance readers into their stores, Libro.fm has the added benefit of allowing people to shop local.  The digital audio retailer partners with hundreds of local bookstores throughout the country, and users can link their audiobook accounts to their favorite bookstore! Libro.fm’s list of participating stores can be found at https://libro.fm/indies.

Says Beth Ives, Associate Director of Marketing for HarperAudio, “I witnessed firsthand the enthusiasm consumers have for “Kiss Club” when the program was soft launched at the Romance Writers of America Conference in July 2018. “Kiss Club” is the first of its kind and I’m thrilled that now these stellar romance recordings will be available to a wide audience at affordable prices.” 

Kiss Club is being cross-promoted across the Avon website, HarperCollins social media, and Libro.fm’s network of 1,000+ independent bookstores. On Libro.fm’s “Kiss Club” website, consumers can also opt-in for the “Kiss Club,” Avon, and HarperAudio newsletters to receive exclusive offers and other promotional emails about upcoming romance and audio offerings.

About Libro.fm:
Libro.fm is the first audiobook company to directly support independent bookstores, offering tens of thousands of digital audiobooks making it possible for readers to listen to audiobooks anytime, anywhere, on any device, all while supporting local bookstores.

About HarperCollins Publishers:
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at www.corporate.HC.com.

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